TWITTER SPACES
Social Campaign
THE ASK: Drive awareness that Spaces is the place to have audio conversations that you care about on Twitter. Showcase the product and unveil the dedicated Spaces tab and new Spaces icon.
THE SOLUTION: A social campaign showing conversations on Spaces as bright digital fantasy lands you can tap into from anywhere.
Role: Senior Art Director
Campaign Art Direction: Using the colors from the Spaces cards in the Spaces Tab, we created different monochromatic room to represent each conversation. We inserted the UI into each Space to tie it back to the product. We created mini scenes around each person to hint at where they could have entered the conversation from. The beginning and end scenes are representative of the “real world” where you can tap in and Be There Anywhere
In situ:
Profile Takeover
Creator Shorts:
Educational Assets:
In thread product education
