BOMB POP EXTREMES
Launch Campaign
THE ASK: Bomb Pop launched a new product lineup of EXTREME flavors. They asked us to help create an awareness campaign to introduce these new to the frozen aisle flavors to Tweens and Teens.
THE SOLUTION: We created a series of spots in collaboration with illustration partner, Jelly, to bring our audience into the world of Bomb Pop Extremes. We explained each flavor journey in a fun and accessible way. We also brought the campaign to life at an IRL activation with YouTube influencer, Zhong.
Role: Senior Art Director
Agency: GALE
“EXTREMELAND” :15 Hero Spots
:06 Social Cutdowns
IRL Sampling Event
To demonstrate the flavor journey of each pop, our hero spots were reinterpreted into 3 scenes each (9 total), going from Extreme to Sweet. Teens and Tweens were able to explore the installation while tasting the pops, becoming part of Extremeland IRL.
Snapchat Lens
We also invited our fans on Snapchat to transport themselves into the world of Extremes