MILK
Focus Benefit
THE ASK: A new study shows that milk can help you focus. We were tasked with making young gamers (teens and tweens) aware of this new benefit and consider milk over energy drinks.
Role: Senior Art Director
Agency: GALE
“INSTANT FOCUS”
SOCIAL FIRST CUT
Instead of a simple resize, we created a social-first version of the edit — heightened sfx, split screen visuals, more emphasis on the hero’s face, and a seamless loop.
“SAD FINAL BOSS”
Originally presented as an alternate concept to the above creative, our clients loved this idea so much, they asked us to produce both concepts, including a 0:30 for “Sad Final Boss” (extending past our originally scoped 0:15 buys).
Sad Final Boss 0:30
Sad Final Boss 0:15
FOCUS FACE @ The Milk Cup
Milk created an all women Fortnight LAN tournament with the championship happening at LA Comic Con. We created a focus game inside our larger booth to showcase the new benefit — “Milk Can Help You Focus.”
Focus Face Display in the queue
Focus Face Game User Journey
The top of the game is covered in a distracting pattern of false holes to further test players’ focus.
Prizes
Prizing Counter
Grand Prize — Custom Skinned PS5
Milk Twitch Emote Temporary Tattoos
Milk Cow Carton Plushy