COTTON INC.
Fabric of Our Lives
Campaign Evolution —
Slow Down with Cotton
THE ASK: Cotton asked us to update their decades old Fabric of Our Lives campaign to resonate more with a modern audience.
THE SOLUTION: We reframed cotton as the Fabric of Slowing Down. We showcased our new mindfulness messaging in new assets featuring more fashion forward cotton clothing and home goods.
Role: Senior Art Director
Agency: GALE
