TWITTER BUSINESS MARKETING
:90’ Hype Video
THE ASK: After an unprecedented year where the world’s economy was turned upside down by a global pandemic, get brands excited to work with Twitter again.
THE SOLUTION: A :90 second sizzle highlighting the previous year’s cultural happenings, milestone events and brand success stories. The video was unveiled at a large advertising partners event.
Role: Senior Art Director
We needed to present a global perspective and feature as many partner brands as possible.
Here are a few of my favorite moments from the video:
Act 1: We wanted to start the video off with a “year in review” style highlight reel of everything exciting that happened on Twitter
Act 2: We used the second part of the video to show off all the brands that killed it on Twitter in 2020. We were able to incorporate 10 brand stories across 4 of Twitter’s largest markets.
