TWITTER SPACES
Product Launch
To launch Twitter Spaces to a broader audience, we needed to show not tell what live audio feels like. We positioned Spaces as a shift from reading posts to experiencing real-time conversation. The campaign portrayed real discussions as vibrant, stylized digital worlds users could tap into, using actual creators and hosts to keep it authentic. The result was a punchy, visual-first film that made Spaces feel dynamic, human, and easy to join, establishing it as a natural evolution of the Twitter experience.
Role: Senior Art Director
Agency: GALE
Campaign Art Direction: Drawing from the color palette of the Spaces cards in the Spaces tab, we designed a series of monochromatic rooms, each representing a unique conversation. The UI was integrated into every Space to clearly connect the experience back to the product. Within each room, we built out mini scenes around the speakers to suggest the diverse places they might be joining from. Opening and closing moments grounded the story in the “real world,” reinforcing the idea that you can tap in and be there from anywhere.
In situ:
Profile Takeover
Creator Shorts:
Educational Assets:
In thread product education
