THE MILK CUP 2025
Announcement Videos
THE ASK: After the inaugural Milk Cup’s success, we brought the competition back for Year 2. To announce that The Milk Cup was back, bigger and better than ever, we created two heavily Fortnite-coded videos with the help of gaming influencer, @ThePeachCobbler.
Role: Senior Art Director
Agency: GALE
“EVERYDAY ROYALE”
We teased the return of the Milk Cup by sprinkling in Fortnite easter eggs throughout this spot.
Everyday Royale Longform
Everday Royale Social & Paid Cutdown
“BATTLE BUS STOP”
Gamers know the iconic Fortnite Battle Bus that drops players into the game, but we asked ourselves, “What happens before the bus?”. We leaned into different Fortnite skins and created an imaginary bus stop where women from all walks of life could see themselves gearing up for The Milk Cup.
Battle Bus Stop Long Form
Battle Bus Stop Social & Paid Cutdown