MILK
Benefits Education
THE ASK: A new study shows that milk can help you focus. We were tasked with making young gamers (teens and tweens) aware of new benefit and consider milk over energy drinks.
Role: Senior Art Director
Agency: GALE
“INSTANT FOCUS”
SOCIAL FIRST CUT
Instead of a simple resize, we created a social-first version of the edit — heightened sfx, split screen visuals, more emphasis on the hero’s face, and a seamless loop.
“SAD FINAL BOSS”
Originally presented as an alternate concept to the above creative, our clients loved this idea so much, they asked us to produce both concepts, including a 0:30 for “Sad Final Boss” (extending past our originally scoped 0:15 buys).
Sad Final Boss 0:30
Sad Final Boss 0:15