COTTON x D.S. & DURGA
The Cool Calm Cotton Set
THE ASK: Cotton asked us to create a buzz-worthy holiday activation that could break through a high-stress season and reconnect audiences with the brand in a meaningful way.
THE SOLUTION: As post-summer routines ramped up and the holiday season intensified stress, we identified an opportunity for Cotton to show up as more than just a material, but as a source of comfort. We identified an unexpected partner, fragrance brand D.S. & DURGA, and launched their first-ever scented cotton blanket infused with calming Wild Brooklyn Lavender designed to help people pause, reset, and find tranquility during the busiest time of year.
Role: Senior Art Director
Agency: GALE
Multi-Sensory Launch Event
We took over the D.S. & Durga flagship store in SoHo, NYC to bring editors and influencers through a multi sensory experience designed to bring calmness to their hectic holiday season.
