COTTON x D.S. & DURGA
The Cool Calm Cotton Set
THE ASK: Cotton asked us to create a buzz-worthy holiday activation.
THE SOLUTION: By partnering with an unexpected fragrance brand, DS & DURGA, to launch their first ever scented blanket, we helped give our audience a moment of calm during a high-stress time of year.
Role: Senior Art Director
Agency: GALE
Multi-Sensory Launch Event
We took over the D.S. & Durga flagship store in SoHo, NYC to bring editors and influencers through a multi sensory experience designed to bring calmness to their hectic holiday season.
