BOMB POP EXTREMES
Launch Campaign
THE ASK: Introduce Bomb Pop’s new EXTREME flavor lineup to a teen and tween audience, breaking through a crowded frozen aisle with something bold and attention-grabbing.
THE SOLUTION: We brought the intensity and imagination of each flavor to life by transporting viewers into an exaggerated, high-energy world. Through a series of dynamic spots, we visualized each flavor journey in a fun, accessible way, making the unfamiliar feel exciting and craveable. The campaign extended beyond the screen with an IRL activation that translated the brand’s larger-than-life energy into a real-world experience, driving awareness and engagement.
Role: Senior Art Director
Agency: GALE
“EXTREMELAND” :15 Hero Spots
:06 Social Cutdowns
IRL Sampling Event
To bring each flavor journey to life, we transformed our hero spots into nine immersive scenes, guiding guests from Extreme to Sweet. Teens and Tweens were able to step directly into the world of EXTREMEland while sampling the new Bomb Pop Extremes. This activation drove immediate impact, with over 3,200 pops sampled and an 8% lift in sales within the first two weeks.
Snapchat Lens
We extended the campaign onto Snapchat, inviting fans to explore the world of Bomb Pop Extremes through an interactive lens that transported them into the brand’s bold, high-energy universe.
Full Snap Lens Demo