Twitter Spaces
Social Campaign

The ask: Drive awareness that Spaces is the place to have audio conversations that you care about on Twitter. Showcase the product and unveil the dedicated Spaces tab and new Spaces icon.

The solution: A social campaign showing conversations on Spaces as bright digital fantasy lands you can tap into from anywhere.

Role: Art Director

Campaign Art Direction: Using the colors from the Spaces cards in the Spaces Tab, we created different monochromatic room to represent each conversation. We inserted the UI into each Space to tie it back to the product. We created mini scenes around each person to hint at where they could have entered the conversation from. The beginning and end scenes are representative of the “real world” where you can tap in and Be There Anywhere

In situ:

Creator Shorts:

Global Business Marketing
:90’ Hype Video

A :90 second sizzle to get brands excited to work with Twitter showcased at a large advertising partners event. We needed to present a global perspective and showcase as many partner brands as possible. Here are a few of my favorite moments from the video:

Role: Art Director

Act 1: We wanted to start the video off with a “year in review” style highlight reel of everything exciting that happened on Twitter

Act 2: We used the second part of the video to show off all the brands that killed it on Twitter in 2020. We were able to incorporate 10 brand stories across 4 of Twitter’s largest markets.