MotorTrend
Tentpole Campaign

While MotorTrend is known as a leading publication in the automotive industry, even their fanbase was unaware that they also had an on-demand streaming platform and original programming. They needed to educate and bring awareness to their entertainment offerings as well as reach a younger demographic.

“Calling all Car-nivores” introduces MotorTrend to a broader audience of car lovers as the streaming platform built exclusively for them.

Role: New Business Win, Concepting, Art Direction & Design
Agency: Contend

 

Hero Video

Key Art/Print Ads

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Social

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Animated Social Post Storyboard

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Animated Digital Display

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Additional Social & Digital Display Executions

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MotorTrend On Demand Landing Page

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