Google Maps
Social Assets and Animations

I concepted and designed social media and blog content for Google Maps. To promote new features in the Google Maps App, we produced content that used familiar UI from the product to tell a more engaging story. 

 
 This was a post centered around New Year's resolutions. The concept was to use Google Maps' UI to humanize the product and tell a story. In this example, the user is trying to decide whether or not to stick to his resolution to move more. He eventually decides to use Google's rerouting feature to find a longer way in order to get more steps.

This was a post centered around New Year's resolutions. The concept was to use Google Maps' UI to humanize the product and tell a story. In this example, the user is trying to decide whether or not to stick to his resolution to move more. He eventually decides to use Google's rerouting feature to find a longer way in order to get more steps.


Pegman

Pegman is the unofficial mascot of Google Maps. I designed costumed Pegmen for holidays and events throughout the year. 

 Valentine's Day

Valentine's Day

 Lunar New Year

Lunar New Year


Superbowl 2016 Campaign


Valentine's Day 2016 Campaign

This campaign centered around traditional Valentine's cards that are traded as kids. Each card featured an animal and a witty phrase connecting a Google Maps feature to romance.

Agency — Big Spaceship