Ficto
App Launch Campaign

Ficto launched a groundbreaking new content platform that promised short, snackable entertainment developed just for mobile. The catch was, they were up against a massive competitor with billion-dollar budgets. We were tasked with helping them launch their brand in a way that felt fresh, youthful and anti-big-Hollywood.

Role: New Business Win, Concepting, Art Direction & Design
Agency: Contend

Dynamic Branding

In collaboration with a team of talented designers and animators, we created a branding system that is as dynamic and flexible as the app itself, allowing it to adapt to its content and evolve.

We created an email campaign that was light and conversational, leveraging IP from Ficto Originals and commenting on current events. The emails ranged from informational, highlighting new shows and creator interviews to pure entertainment. We achieved a 22% click through rate.