Amazon Fire TV
National Cord Cutting Campaign
Amazon Fire TV wanted to become synonymous with switching to streaming and to own the cord-cutting conversation. We created an authentic call-to-action platform for families across America: Free Your TV.
We found ten families across America who were hesitant to switch to streaming and showed them how easy it was to cut the cord with Fire TV. We captured the content in a series of documentary style films to show off the benefits of the product in an authentic and relatable way.
Role: New Business Win, Concepting, Art Direction & Design
Agency: Contend
Campaign Hero Video
Individual Family Vignettes/Cut-downs
I worked closely with production on the art direction of the videos, shot lists, and casting. I also developed a title treatment and end card system for the different cut-downs including differentiating between Upper Funnel awareness storytelling and Lower Funnel educational/sales-driven videos.
Title Treatment for Upper Funnel
Title Treatment for Lower Funnel
